We need a long-term programme and content strategy based around excellence. This will focus on what audiences want and will build on our creative ambitions.



In March 2005, Mark Thompson launched the Creative Future project, a major piece of work that will address the needs of our audiences as we enter the second phase of the digital revolution.



The Creative Future team will spend most of 2005 devising an editorial strategy for the coming decade. It will be one of the most important pieces of work we do this year, and Mark is keen for everyone in the BBC to get involved.



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