By embedding the 50:50 process in the way students work today we hope those same future editorial leaders will take these values into their first roles and beyond.
Since 2019, 50:50 has partnered with the education sector to provide hundreds of student journalists and creatives with a mechanism to track representation in their reporting and content. The Universities Network wanted to build on this and 50:50 The Pitch was born. The idea is simple. To give students the experience of competing for work and producing content for a client – the BBC's 50:50 The Equality Project.

Creating
How the scheme works
Understanding
Explore how 50:50 is being implemented
Informing
Discover the work of student collectives
Inspiring
Using the lens to tell diverse stories

Our Story
It all started at the heart of the BBC's London newsroom
New Voices
More diverse voices in BBC content






