About 50:50

Ros Atkins

50:50 Project Founder

In the news

• A 9-step plan for 'curb-cutting' disability access in India’s news and newsroomsReuters, 6 September 2022
• Count, Share, Change: interview with Nina GoswamiAvenir, 8 July 2022
• Pitch partners with 50:50 The Equality ProjectPitch, 7 July 2022
• Representation as a factor for innovation: interview with Lara JoannidesInnovations Theatre, 28 June 2022
• 'Meaningful change' comes to London Fashion WeekThe Guardian, 15 June 2022
• Utility Week data highlights need for action on diversityUtility Week, 26 April 2022
• #BreakTheBias – Women’s Voices Matter In The MediaDaily Trust Nigeria, 10 April 2022
• Born at the BBC: a framework for balancing gender representation in content goes globalCurrent, 24 January 2022
• Independent Retail News signs up to BBC 50:50 Equality ProjectTalking Retail, 21 December 2021
• The rise and rise of the 50:50 ProjectFIPP, 17 November 2021
• BBC announces launch of next 50:50 Challenge monthFIPP, 19 October 2021
• The Money Pages and What Mortgage sign up to 50:50 The Equality ProjectThe Money Pages, 15 October 2021
• British Fashion Council announces partnership with 50:50 The Equality ProjectFashion United, 2 September 2021
• Not just gender: Findings from BBC’s 50:50 Project on ethnicity, disability inclusionWorld Association of News Publishers, 30 July 2021
• How can a society of gender equality be realised? (in Japanese)The Asahi Shimbun, 11 June 2021
• WomenX Impact Summit, Lara Joannides: "Women, don't be afraid to make your voices heard"Think Italia, June 2021
• Male voices dominate the news. Here’s how journalists and female experts can turn this aroundThe Conversation, 5 May 2021
• EBU joins 50:50 Equality ProjectEBU, 30 April 2021
• ABC meets the 50:50 ChallengeABC, 28 April 2021
• Energy leaders join forces to tackle gender disparity across industryEnergy Live News, 28 April 2021
• Latest BBC 5050 Project results reveal significant progress on gender equalityFIPP, 23 April 2021
• Drapers & emap forge ahead in BBC’s 50:50 Equality Projectemap, 22 April 2021
• Journey to equality: An analysis of the 50:50 ChallengeDigital Context Next, 22 April 2021
• Nina Goswami: taking the lead on diversity at the BBCWelcome to the Jungle, 4 February 2021
• Representation of women on the BBC increased during pandemic, says broadcasterYahoo News, 23 December 2020
• Lara and Sharmin from BBC's 50:50 Equality ProjectBeans Media Diary, 17 November 2020
• BBC 50:50 Equality Project: Legal Sector LaunchInterLaw Diversity Forum, 12 November 2020
• What Companies Who Want More Diversity Can Learn From the BBCBehavioural Scientist, 9 November 2020
• BBC’s pioneering 50:50 Project expanded to include ethnicity and disabilityThe Voice, 23 October 2020
• BBC shows will monitor the ethnicity and disability of guest contributorsThe Telegraph, 22 October 2020
• BBC pushes to improve diversityLinkedIn News, 22 October 2020
• BBC extends 50:50 project beyond genderBroadcast, 22 October 2020
• Tim Davie wants programme makers to monitor ethnicity and disability of on-screen contributorsDaily Mail, 22 October 2020
• BBC expands representation drive for expert contributorsBBC News, 22 October 2020
• University of Westminster Film BA students collaborate with BBC on expansion of pioneering 50:50 Equality ProjectUniversity of Westminster, 22 October 2020
• In conversation with Lara Joannides, 50:50 Project LeadForward Ladies, 20 July 2020
• How the BBC gender balanced… everything, everywhere, fastForbes, 10 July 2020
• Strategies for creating systemic, equitable change from the bottom upTidal Equality, July 2020
• Equal Measures - the 50:50 StoryInclusivity Now, Children's Media Conference, July 2020
• Preview: Equal Measures - The 50:50 StoryInclusivity Now, Children's Media Conference, July 2020
• 50:50 steps to diversityWomen's Café podcast, 23 June 2020
• The project that has increased diversity in BBC programmes (in Spanish)El Pais, 16 May 2020
• BBC equality project reports significant increase in female representationFIPP, 12 May 2020
• BBC expands 50:50 gender equality project worldwideFair Play Talks, 4 May 2020
• More BBC news teams reach equal on-air gender representation despite Covid-19 crisisPress Gazette, 29 April 2020
• The 50:50 Challenge: will your organisation join?d&i leaders, 29 April 2020
• BBC continues global expansion of the 50:50 Project to help increase female representation in the mediaBBC Media Centre, 29 April 2020
• Proportion of teams reaching BBC's 50:50 gender balance target increasesIrish Times, 28 April 2020
• BBC journalist Nina Goswami: "Journalism must escape its own echo chamber" (in German)DerStandard, 1 April 2020
• The 50:50 program advocated by a BBC presenter and liked by viewers (in Japanese)Asahi Times, 10 March 2020
• Women's parity in the news: the BBC is getting there, and where are we? (in French)RTBF, 21 February 2020
• Getting to 50:50Working Mums, 4 February 2020
• We are all biased, so how can we make journalism more inclusive?Medium, 19 December 2019
• The 50:50 Project - Increasing women's representation in the BBC's journalismReuters Institute for Study of Journalism, 8 November 2019
• Worklife 101: Diversity trackingWorklife, 22 July 2019
• Tackling the underrepresentation of women in media Harvard Business Review, 6 June 2019
• The BBC challenged its staff to achieve 50% women contributors… and it's workingGender Avenger, 17 May 2019
• The BBC’s 50:50 Project shows equal gender representation in news coverage is achievableNieman Lab, 16 May 2019
• How women are finally getting an equal voice on news showsWashington Post, 15 May 2019
• BBC claims success in efforts to improve on-air gender balanceThe Guardian, 15 May 2019
• The BBC announces results of 50:50 Project which reveals big increase in female representationBBC Media Centre, 15 May 2019
• YLE - In selection of interviewees, the goal is gender equality (in Finnish)YLE, 21 January 2019
• How we're tackling gender imbalanceBBC Future, 17 January 2019
• This journalist created a system to make sure more female experts got on airPoynter, 7 December 2018
• BBC seeks gender balance on expert contributors with 50:50 ChallengeBBC Media Centre, 2 April 2018
• How We're Bringing Gender Equality To BBC Expert GuestsHuffington Post, 2 April 2018