Businesses asked to fund lights

Laurence Llewelyn-Bowen's design is funded by the NWDA

Businesses in Blackpool are being asked to pay more towards the upkeep of the resort's famous illuminations.

The council has said many local firms do contribute, but donations have dropped by 50% over the past 10 years.

It has already received �500,000 from the Northwest Development Agency (NWDA) to pay for Laurence Llewelyn-Bowen's new lavish Venus Reborn design.

All local businesses will now receive letters from the council in August, urging them to invest in the lights.

A Blackpool Council spokeswoman said not everyone understands the need to contribute.

'Economic benefits'

"Whilst the council recognises that some businesses are having a difficult time in the current economic climate, if every business that makes money during the lights gave something to the fund then Blackpool would be able to put on a much better show, attracting more visitors and bringing more economic benefits."

Councillor Maxine Callow, cabinet member for tourism and regeneration, said recent investment had allowed the council to move the illuminations into the town centre.

She said this had encouraged more people to get out of their cars and spend more time - and money - in the resort.

"Blackpool is unique in having this 90 day extension to the natural summer season," she said.

"Whilst other resorts are locked up for the winter, Blackpool is still buzzing."

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