Harlequins chairman David Hughes says they want to maintain a season-long challenge in 2010 and improve on last season's "awful" run-in.
Quins endured a dismal end to the last Super League campaign, winning just one of their last 12 games to finish 11th.
"You've got to tell the truth - it was pretty awful," he told BBC London 94.9.
"We aimed up in the first half of the season. It was exciting, we knew it wasn't a fluke. We won well against Leeds, and scared other clubs."
But Hughes is convinced that the downturn in form was due to their over reliance on the starting XIII and the injuries that affected them.
"It was very disappointing. It did coincide massively with strategic injuries and then we sort of lost the plot a little bit, which we hopefully can rectify this year."
Hughes is certain that the squad are perfectly capable of reaching the play-offs.
"If you look at the points from where we were to the play-offs it was only two or three, so it's in our reach and our ambition."
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