Legendary Oxford United defender Ron Atkinson believes teams in the Blue Square Premier will once again raise their game against the U's.
Ahead of United's season opener against Barrow, Atkinson told BBC Oxford: "Oxford United will be the prime target and it's a massive year for them.
"Everyone wants to beat them. Oxford have got to get out of the division."
Atkinson played for United in the club's first ever league game against Barrow in 1962.
"I've got a big affinity with Oxford and it's always one of the results I look for, I want them to do well," he added.
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