Late goals by Mark Boyd, Steve McNulty and Paul Brown saw Blue Square Premier new-boys Barrow sink Oxford United in their first game of the season.
The U's had James Clarke sent off for a foul on Carlos Logan before half-time but they held out until Boyd opened the scoring with a spectacular free-kick.
McNulty made it 2-0 from the penalty spot after Oxford goalkeeper Ben Hinchliffe fouled Matt Henney.
Substitute Brown chipped Hinchliffe to complete the scoring.
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