
Semsom
How well do today's CEOs know their own businesses? Christine Sfeir spends time on the front line of her Lebanese restaurant chain Semsom.
Thirty-nine year old CEO Christine Sfeir is the head of three restaurant brands in the Lebanese city of Beirut. But running her Semsom chain, the vegetarian Green Falafel and the US franchise Dunkin Donuts in the politically unstable Lebanon can make for an unpredictable business environment.
Christine hopes to expand her brands into the United States but in a location where military presence on the streets can translate into empty tables in her restaurants, making future plans can prove very difficult.
Christine's been challenged by her staff to escape the boardroom and spend time on the front line of her Semsom restaurant chain. Will she find out that her food and customer service are ready to transfer across to the United States? Or will she discover that business practices in the Middle East are just too different for customers in the West?
Last on
![]()
Visit OpenLearn
Explore the challenges faced by managers with The Open University’s articles and videos.
![]()
Constantly in crisis mode
How firms can protect themselves in a conflict zone.
![]()
Inside Information
Top bosses head to the front lines of their firms.
Broadcasts
- Sat 28 Sep 201302:10GMTBBC News except UK
- Sat 28 Sep 201315:10GMTBBC News except UK
- Sun 29 Sep 201309:10GMTBBC News except UK
- Sun 29 Sep 201321:10GMTBBC News except UK
- Sat 10 May 201402:10GMTBBC News except UK
- Sat 10 May 201415:10GMTBBC News except UK
- Sun 11 May 201409:10GMTBBC News except UK
- Sun 11 May 201421:10GMTBBC News except UK


