Escape from the Boardroom

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Escape from the Boardroom is a five-part series on BBC World News and the BBC News website. Every week a high-ranking executive will head to the front line of their firm in a bid to better understand their business.

Victor Muller, CEO of Spyker Cars
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Spyker chief executive Victor Muller is depending on the company's new model – the Spyker B6 Venator – to turn the business around.

Christine Sfeir, Semsom chief executive
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Semsom CEO Christine Sfeir wants to take her Lebanese restaurant chain to the US in an attempt to stabilise her business revenues.

Mark Goldring, CEO Oxfam UK, meeting children at Kasombo Community School
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Oxfam boss Mark Goldring goes out into the field in Africa to give him a better understanding of what the charity does with its donations.

Jan Smits, CEO, Intercontinental Hotel Group Asia, Middle East & Africa
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Intercontinental Hotels Group executive Jan Smits plans to ramp up the group’s presence in India from 13 to 47 hotels in just four years.

Woolworths CEO Ian Moir (r) and store managers
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Woolworths CEO Ian Moir (r) talks to store managers to see how he can persuade families and younger people to shop at the fashion and food retail chain. (Images courtesy of Twofour Broadcast.)