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When It Hits the FanGolden Rules - S3Episodes

    3. Don't Break the Fourth Wall

    David Yelland and Simon Lewis explain the risks of showing your PR workings.

    2. Don't Delay PR

    David Yelland and Simon Lewis explain why speed can be vital in a crisis.

    1. Rolling the Pitch

    David Yelland and Simon Lewis explain why making your plans public can carry great risks.