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How to Win a CampaignEpisodes

  1. 5. Away from Elections - Public Pressure and Changing Cultures

    Former Downing Street adviser Cleo Watson examines the dark arts of political campaigning.

  2. 4. The Ground War and the Air War

    Former Downing Street adviser Cleo Watson examines the dark arts of political campaigning.

  3. 3. Nailing the message and shooting the messenger

    Former Downing Street advisor Cleo Watson examines the dark arts of political campaigning.

  4. 2. Polling, focus groups and data

    Former Downing Street strategist Cleo Watson examines dark arts of political campaigning.

  5. Episode 1: Building a Strategy

    Ex-Downing Street strategist Cleo Watson examines the dark art of political campaigning.