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3. Celebrities

StuntzSeries 1
Episode 3 of 4

The ultimate advertising stunts guide, including the creation of characters and competitions. Hosted by Steve Punt. From 1999.

Did you know that Marilyn Monroe promoted an engine oil?

A look at how celebrities and characters have been used for marketing.

Robert Opie discusses promotional characters, including the Oxo family, the Bisto Kids, the Ovalteenies and the Cherry B twins.

Written and presented by Steve Punt

Producers: Sue Foster & Simon Elmes

First broadcast on BBC Radio 4 in September 1999.

15 minutes

Last on

Wed 6 Aug 202509:30
BBC Radio 4 Extra

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    BBC Radio 7
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  • Wed 6 Aug 202509:30
    BBC Radio 4 Extra