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2. Flexi-disc

StuntzSeries 1
Episode 2 of 4

Steve Punt explores the impact of the flexi-disc - and the history of giveaways in the publishing industry. From 1999.

Steve Punt explores the advent of the flexi-disc and how it was used in marketing all manner of products.

Robert Opie, of the Museum of Advertising and Packaging in Gloucester, explains how publishers were at the vanguard of give-away gimmicks, as far back as the Crimean War.

Plus Norman Burtt describes marketing ploys used by Lever Brothers.

Written and presented by Steve Punt

Producers: Sue Foster & Simon Elmes

First broadcast on BBC Radio 4 in September 1999.

15 minutes

Last on

Tue 5 Aug 202509:30
BBC Radio 4 Extra

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    BBC Radio 7
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    BBC Radio 7
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    BBC Radio 7
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  • Sun 3 Jun 201815:45
    BBC Radio 4 Extra
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    BBC Radio 4 Extra
  • Tue 5 Aug 202509:30
    BBC Radio 4 Extra