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1. Sky-writing

StuntzSeries 1
Episode 1 of 4

A guide to the greatest advertising stunts and gimmicks of recent times. Written and presented by Steve Punt. From 1999.

Apparently advertising only took off once most people had learned to read.

Steve Punt learns about the origins of sky calligraphy, its effectiveness, and why it was banned in the UK.

Plus, he hears about an intriguing attempt by a national newspaper to increase its sales by launching a non-existent missing person.

Written and presented by Steve Punt.

Producers: Sue Foster & Simon Elmes

First broadcast on BBC Radio 4 in September 1999.

15 minutes

Last on

Mon 4 Aug 202509:30
BBC Radio 4 Extra

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  • Mon 10 Sep 200713:15
    BBC Radio 7
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  • Sun 27 May 201815:45
    BBC Radio 4 Extra
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  • Mon 4 Aug 202509:30
    BBC Radio 4 Extra