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4. Cash or Creativity?

StuntzSeries 1
Episode 4 of 4

Cash or creativity? Advertising gimmicks people use to get press coverage. Written and hosted by Steve Punt. From 1999.

Steve Punt concludes his series about advertising with the gimmicks used to get press coverage.

Storm Thorgerson describes how the Pink Floyd inflatable pig escaped.

Anna Carver explains how Gail Porter's naked image was projected onto St Stephen's tower (Big Ben)!

Simon Laudon explains how the media has changed stunts - and consumer cynicism.

Written and presented by Steve Punt

Producers: Sue Foster & Simon Elmes

First broadcast on BBC Radio 4 in September 1999.

15 minutes

Last on

Thu 7 Aug 202509:30
BBC Radio 4 Extra

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    BBC Radio 7
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  • Thu 7 Aug 202509:30
    BBC Radio 4 Extra