 | VOCABULARY spin doctors - specjaliści od politycznego marketingu, osoby, których zadaniem jest przedstawiać wydarzenia polityczne w korzystnym dla rządu świetle
to brief - informować
media - media, środki przekazu
on behalf - w imieniu
government - rząd
politician - polityk
to make sure - upewniać się, zapewniać, gwarantować
to present in a favourable way - prezentować w korzystnym świetle
income tax - podatek dochodowy
to increase - rosnąć, wzrastać
to spend - wydawać
public services - usługi publiczne
pundit - ekspert, autorytet
to employ - zatrudniać
political developments - wydarzenia polityczne
to judge - oceniać
the public - społeczeństwo
journalist - dziennikarz
in the back of the pub - gdzieś w tyle pubu
on the basis of - na podstawie
health service - służba zdrowia
education service - tu: oświata, system edukacji
economy - gospodarka
prospect - perspektywa
job - praca, zatrudnienie |
LESSON 40
Spin doctorsA spin doctor briefs the media on behalf of government and politicians.
As well as giving the media the facts, a spin doctor also tries to make sure that those facts are presented in a favourable way.
For example, if the income tax has increased by 1%, a spin doctor might try to present this in a positive way, by saying:
The government now has more money to spend on public services.
A spin doctor is a political pundit employed by the government to give favourable interpretation to political developments.
BBC interview: We will be judged by the public and not by what spin doctors say to journalists in the back of a pub, but on the basis of what we do for the health service, for the education service, for the economy and people's prospects for jobs.
OBJAŚNIENIACzasownik
to spin oznacza między innymi: kręcić, prząść
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