VOCABULARY customer - klient horse - koń to innovate - wprowadzać innowacje to die - umrzeć brain storm - burza mózgów blue sky thinker - osoba twórczo/oryginalnie/przejrzyście myśląca advertising - reklama, reklamowanie advertisement - reklama (czegoś) tax evasion - uchylanie się od podatków tax haven - raj podatkowy

Lesson 25
Revision and repetition

Do you remember Henry Ford’s famous words?
He said: "If I’d listened to my customers I’d have given them a faster horse."

Do you remember a saying about the need to innovate?
Innovate – or – die.

Do you remember what a brain storm is? - burza mózgów

And who is a blue sky thinker? - osoba, która myśli twórczo i przejrzyście

Do you remember the difference between advertising and advertisement?
No?!
Go and do the exercises!

Do you remember what a marketing mix is?
No?! Go and do the exercises now!

What is illegal – tax efficiency or tax evasion?
It's tax evasion.

And where do you live if you don’t want to pay taxes?
A tax paradise – a tax heaven – or a tax haven?
You don’t know?! Go and do the exercises!

Listen
	Lesson 25

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