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Internal communications A large IT group introduced a company-wide initiative to encourage more flexible working. When this filtered down to the boss, she was keen to pass the message on to her staff. "Jeff. Can you do something about it?" she asked. Jeff did his best. He made sure that information about the new flexible working scheme appeared on the company intranet and had it placed on electronic and other notice boards in key areas, such as the canteen. He also sent an article to the in-house magazine. In his view, Jeff had left no stone unturned. He was therefore surprised to hear how angry his boss was about the whole thing at a meeting a few weeks later. "In meeting after meeting" the boss raged. "I find that no-one seems to know about the flexible working initiative. I don’t understand. Haven’t they seen the messages – on the intranet, in the in-house magazine, on notice boards? Everywhere in fact." "Who wrote the material?" a junior manager, fresh from business school, asked innocently. "My personal assistant, Jeff Garcia." "You asked your personal assistant to write it?" said the junior manager, very surprised to hear that.
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