2010s

The BBC embraces the smartphone, and broadcasts the Olympics to the world.

As the 21st century entered its second decade, the digital revolution continued and the BBC has adapted to the emergence of smartphones and smart devices with an explosion of new ways to consume BBC content. In addition to expanding iPlayer and its counterpart BBC Sounds, there have also been experiments with 3D and 4K television. 

The BBC moved out of Television Centre, but Broadcasting House was revitalised as the flagship headquarters and a new northern hub MediaCityUK was opened at Salford Quays. The decade also saw the BBC televise the 2012 London Olympics and two Royal Weddings around the world. 

The end of the decade has seen an expansion of the World Service into new languages.

September 2010 - Super Hi-Vision (SHV) trialled

Super Hi-Vision (SHV) pictures consisting of 4000 lines of picture information were first broadcast from London to Tokyo from BBC studios.

The system, invented by Japanese broadcaster NHK, was enthusiastically supported by the BBC during the London 2012 Olympic Games when selected events were shown in SHV on a giant screen at the BBC Radio Theatre. Many argue that watching an SHV broadcast is just like being at a live event.

'It’s just like being there' - Spencer Kelly reports on the potential of SHV.

July 2011 - 3D tennis - Wimbledon sees another 'first'

The 125th anniversary of the Wimbledon Tennis Championships was marked with the UK's first live 3D coverage of the men's and ladies' singles finals.

The free-to-air broadcast on the BBC HD channel was available to anyone who had access to a 3D TV set and to HD channels, regardless of which digital TV provider they used.

BBC News on what 3D means for Wimbledon.

August 2012 - London 2012 - The Digital Olympics

The BBC delivered its most successful online event ever, which attracted a record-breaking 55m global browsers to BBC Sport online.

It marked London 2012 as the first truly digital Games. This mirrored the BBC’s record Olympic TV reach, with over 51.9m viewers in the UK.

The BBC Olympics campaign got people talking before the start of the Games.

October 2012 - Audio enters another dimension

BBC Radio Player was launched as the new dedicated home for BBC radio.

Available across multiple platforms, BBC iPlayer Radio allows you to wake up to your favourite BBC station and listen on the move with a smartphone app. It offers the full breadth of BBC content with a new radio experience across PC, mobile and tablet. Catch-up any time you want via access to on-demand content, clips, videos and downloads.

A hand holding an iPhone 4 with the first version of iPlayer Radio. The slogan says 'Take BBC Radio with you whenever you want'.
Listen to what you want where you want

December 2012 - Connected Red Button

BBC Connected Red Button is a new service from the BBC that seamlessly brings TV, radio and online together on the living room TV.

The service brings you a wealth of extra content from your favourite entertainment, News and Sports shows. Connected Red Button is available now to audiences on cable TV with an internet connection and will be rolling out across other internet-connected TVs during 2013 and 2014.

Connected Red Button.

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