BBC Creator Lab

BBC Creator Lab is the BBC’s talent discovery and development scheme for social and digital creators, run in collaboration with TikTok.

The programme supports creators with distinctive voices who are interested in developing their work for television, offering structured development through training sessions and workshops, opportunities to connect with BBC commissioners and production teams, and paid on-screen TV and digital commissions.

BBC Creator Lab In Bloom is our latest iteration of the scheme. Find out more

BBC Creator Lab x Football

In 2025, BBC Creator Lab teamed up with BBC Sport to find a brand-new football expert.

Through the BBC Three series Last Pundit Standing, hosted by Troy Deeney and James Alcott, twelve talented football creators battled for a coveted role as a BBC Sport contributor. Along the way, they were mentored and challenged by some of the biggest names in football, digital and broadcasting, including Alex Scott, Robbie Savage, Chris Sutton, Kelly Somers, Sean Dyche, Martin Keown, John Nellis and more.

Last Pundit Standing was a co-production between Boom Social (part of ITV Studios) and JLA Productions for BBC Three and BBC iPlayer.

Liverpool-based creator Nahyan Chowdhury was crowned the winner, securing a role contributing to BBC Sport’s TV and digital coverage.

BBC Creator Lab

BBC Creator Lab launched in 2023 with an in-person development programme designed to open doors into the BBC.

Over two days, over 90 creators took part in training sessions across the UK, meeting BBC commissioners and producers, developing ideas for network shows, and receiving TV training alongside a TikTok masterclass. Guest speakers including Zara McDermott, Munya Chawawa, Joel Mawhinney, Farmer Will and Poppy O’Toole shared first-hand insight into moving from social media to television.

Creators who took part in the programme went on to work across a range of BBC content including The Eurovision Song Contest, Springwatch, Big Night of Musicals by the National Lottery and Saturday Kitchen, gaining on-screen TV and digital opportunities with BBC teams.