Our final pre-Hackney Weekend interview comes from the dynamic indie-pop fourpiece Arthur Beatrice, who take to the BBC Introducing Stage on Sunday.

Introduce yourself: We're Arthur Beatrice. And we make traditional pop music.



How did you get started in music? We all went to school together, and formed a band because none of us were any good at sports. Except Hamish, but he joined later.



What are you looking forward to most about Hackney Weekend 2012? It'll be nice playing for people who we may not normally come into contact with - hopefully what we're doing will translate.



Who are you looking forward to seeing at Hackney? Savages (who also play the BBC Introducing stage on the Sunday). We've toured with them before and they're amazing, and lovely. It will be incredible to see Nas in the flesh. Much the same with Rihanna.



What would be your tip for Introducing artists to help them get discovered? Put your music on the internet; Soundcloud, Facebook, whatever, and if you've worked hard, you shouldn't need to ram it down people's throats for it to gain momentum. If it doesn't, carry on regardless, things take time.



Who would be your dream collaboration? Re-creating Naive Melody from 'Stop Making Sense', with Mark Hollis instead of the lamp. Talk Talk Talking Heads.

You can follow Arthur Beatrice on Twitter and see the full Hackney Weekend line-up on the website.