BBC Online Briefing Winter 2014: Meeting Audience Needs in a Digital World

BBC Marketing and Audiences is privileged to have access to a vast range of data about audience trends and habits, and the BBC Online Briefing is always a great opportunity for us to share some of our findings with you.

We recently conducted research around a topic we labelled ‘Digital Needs’ – exploring the human needs people seek to fulfil digitally and how this differs between different demographic segments.

From here we have been able to look at ways in which the BBC can tailor its online strategy to deliver exactly what its different audiences are looking for. I hope you find the information in this video useful, and I’ll hope to see you at the next event.

Carmen Aitken, Head of Audiences, BBC Future Media