Time was when programme-makers only had to worry about getting their show on air, and could then slump back to the office or out for a stiff drink.
No longer: in today's more competitive, multimedia market, the audience expects to be kept in the loop at all times.
So the Today programme's on camera 'Review' by its presenters after they come off air is well established (although it's not really a review, because I can't recall them ever having a bad word to say about the show or their own performance).
Now BBC2's Daily Politics ups the ante by introducing a video preview from the office (above) about an hour before show time.
Coming soon: Tweets from Jeremy Paxman mid-interview and a sneak peek at the news headlines from Huw Edwards, live from make-up?
