Close to the cutting edge
Kevin Marsh
is director of OffspinMedia and a former Today editor
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Peter Horrocks is the Director of the BBC World Service and in the tradition of his former colleague, Richard Sambrook, seems keen to keep the BBC globally somewhere close to the cutting edge of new thinking.
Somewhere close, because Peter - as Richard before him - has to wrestle with the fact that there is all the difference in the world between embracing new media from scratch and infusing one of the biggest, oldest and most complex news organisations in the world with new media ideas.
Big journalism brings with it legacy costs and legacy issues - a global audience of somewhere in the region of 250 million speaking more than 30 languages, to start with; a portfolio of short-wave transmissions (fast disappearing) in media landscapes that are radically different by continent and by country.
In this slideshow, you can watch six brief extracts from a longer interview that's being used in BBC teaching. In them, Peter shares his thoughts on social media, audience involvement and multimedia/multiplatform.
