Digital tractors now outsell real ones in the USA.
A remarkable statement which, if true, shows the world really has gone mad, but it's the packaging as much as the content that I want to draw attention to.
Surrender two and-a-quarter minutes of your time to watch A Day in the Life of Social Media from the advertising and new media agency DBA Worldwide (above) and ask yourself: could any of our news material benefit from this kind of treatment?
For stats-heavy stories, the technique of combining and contrasting numbers and distilling the essence down to a few memorable takeaways can add impact as well as engagement to potentially dry content, as well as acting as a barker for meatier, long-form projects.
