#bbcsms: Audioboo's Mark Rock says 'Data is the project management tool'

Audioboo's Mark Rock is speaking at #bbsms on Friday 20 May 2011.

In his typically self-effacing way, Mark's Audioboo (below) answers the question about whether mainstream media can compete with start-ups in the technology field in a provocative if not entirely unsurprising manner. 

In short, rigid project management techniques aren't part of the Audioboo mindset. Instead, projects are implemented in a more iterative way with audience feedback and statistics providing the backbone for further development.

You can listen to Mark here.