The nearly unthinkable has actually happened. Robbie Williams is returning to Take That. There's an album in November. There's also some footage of all the boys together.
Watch the two-minute footage of Robbie Williams rejoining Take That on the BBC News website
The style is arrestingly different from what you'd expect from the BBC: no commentary or other voiceover. By the time they're waving goodbye you might be wondering what you've seen.
A BBC entertainment news bulletin on the same day, distributed via the red button, gave a clue: some of the shots from the above were used, and attributed to Polydor, Take That's record label.
Video footage doesn't necessarily demand a voiceover. Some clips can quite comfortably stand alone. But in these instances there's an expectation the footage is authentic in terms of its rawness and that we are told exactly where it's from, or that, editorially, we're in the hands of the BBC.
If it's not BBC material, shouldn't the source be credited - as it was on the news bulletin?
And if there's no additional content added by the BBC, what did that BBC logo top left of screen signify?
At the time of writing, the entertainment news bulletin video had been recommended on Facebook once; the two-minute Polydor-sourced Take That footage had been recommended 323 times. As of today, the total recommendations of the raw footage had risen to 505.
