The BBC Global News audience insights team and the Futures Company (formerly known as the Henley Centre) gave a session on 'Word of mouth - how to turn the global audience into communication partners' as part of the Fit for the Future season.
They presented research on the concept of 'word of mouth' and how BBC news stories can become a catalyst for a whole range of conversations around the world.
Panel
Jake Goretzki, The Futures Company
Jeremy Nye, Head of Audience Insight, GND
Matilda Andersson, Senior Analyst Diaspora and Transnational Audiences, Marketing, Communications and Audiences
