When the BBC is seeking material from its audience to use in its output - whether pictures, videos or news - it can no longer just rely people "coming to us", says Trushar Barot, senior broadcast journalist in the UGC (User Generated Content) Hub in the BBC's London newsroom.
"We're increasingly aware of how we can find this content in the spaces on the web where people share their content," says Trushar. And that means that he and his colleagues are active on sites like Flickr, Facebook, YouTube and Twitter.
Trushar talks about his work, his career and the future of journalists' dealings with their audience in this latest film in our Inside BBC Journalism series.
Your can read a fuller transcript of Trushar's interview here.
Previous editions of Inside BBC Journalism:
News presenter Fiona Bruce
News graphics producer Rob Shergold
Entertainment news presenter Tasmin Lucia Khan
Television news output producer James Cann
Online sports reporter Damian Derrick
Radio breakfast show producer Sophie Woodcock
