Social Media Summit agenda
Matthew Eltringham
is editor of the BBC College of Journalism website. Twitter: @mattsays
Publishing the agendato a big social media event is a tricky exercise in timing. Too soon and you risk it becoming out of date, and then everyone will have a view on whether you've got it right or not.
Well, at the risk of falling into that very trap, today we are publishing details of our Social Media Summit at the BBC on 20 May.
As you can see, we have some of the most important and influential people in this field to share their experiences and expertise. Al Jazeera, the Washington Post, the New York Times, the Guardian, Channel 4 and the BBC will all be represented, talking about how they use social media to engage their audiences, the lessons they have learnt and what they want to try next.
It's not just about who's on the platform: the audience will be full of journalists, bloggers and academics whose expertise in social media we hope will play as big a part in the day as those contributing formally.
And that's crucial to the success of #bbcsms as, while we hope it will be interesting, we are more concerned about making it useful.
We hope it will help to shape the next steps of social media engagement for mainstream media - and we're planning to share the outcomes widely once the day is over.
As my colleague Claire Wardle blogged last week, the day is structured around discussions rather than speeches. And we have deliberately built in an hour at the end of the day for the whole conference to debate the key questions raised.
Our themes are those that we and others have identified as the most pressing: cultural change, audience expectation, editorial issues, technology and innovation.
The conference is currently sold out, but we will be making all the presentations and conversations available later on 20 May on the College of Journalism YouTube Channel.
If you have a ticket and can't make it, please it let us know @BBCCollege so we can give your ticket to someone else (tickets are free, but there's limited space). If you haven't got a ticket but want to come, also tweet us.
We'll be blogging more in the run up to the conference next week. And it's not too late to influence the agenda - so if you have any thoughts or questions, please let us know.
