12. Across the world the newspaper industry is full of woe - the victim of
declining circulation, ageing readership and falling advertising
revenue. But in Brazil, the powerhouse economy of South America,
newspapers are thriving.
In 2007, total circulation of Brazilian newspapers rose a
remarkable 12%, and even the following year, with the credit crunch
biting, sales still rose 5%, to 4.35 million, according to the
Instituto Verificador de Circulacao, Brazil's equivalent of the Audit
Bureau of Circulation.
Under the leadership of President Lula da Silva (below), more Brazilians can both read and afford the price of a newspaper. Born into extreme poverty, Lula's is a remarkable story of the street hawker and shoe shine boy who rose through the ranks of the metal workers union to champion the cause of the poor.
After years of military dictatorship, Brazil's first direct elections for president took place only in 1989. Lula, for the workers' party, was beaten by a conservative opponent. But 12 years later he won, and has now had two successful terms as president. He is not allowed to stand a third time at the elections that will take place later this year.
Under the leadership of President Lula da Silva (below), more Brazilians can both read and afford the price of a newspaper. Born into extreme poverty, Lula's is a remarkable story of the street hawker and shoe shine boy who rose through the ranks of the metal workers union to champion the cause of the poor.
After years of military dictatorship, Brazil's first direct elections for president took place only in 1989. Lula, for the workers' party, was beaten by a conservative opponent. But 12 years later he won, and has now had two successful terms as president. He's not allowed to stand a third time at the elections that will take place later this year.
Under the leadership of President Lula da Silva (below), more Brazilians can both read and afford the price of a newspaper. Born into extreme poverty, Lula's is a remarkable story of the street hawker and shoe shine boy who rose through the ranks of the metal workers union to champion the cause of the poor.
After years of military dictatorship, Brazil's first direct elections for president took place only in 1989. Lula, for the workers' party, was beaten by a conservative opponent. But 12 years later he won, and has now had two successful terms as president. He is not allowed to stand a third time at the elections that will take place later this year.
Under the leadership of President Lula da Silva (below), more Brazilians can both read and afford the price of a newspaper. Born into extreme poverty, Lula's is a remarkable story of the street hawker and shoe shine boy who rose through the ranks of the metal workers union to champion the cause of the poor.
After years of military dictatorship, Brazil's first direct elections for president took place only in 1989. Lula, for the workers' party, was beaten by a conservative opponent. But 12 years later he won, and has now had two successful terms as president. He's not allowed to stand a third time at the elections that will take place later this year.
