It was founded in May and has four volunteers working on it full time, but already Witney TV is making its mark on the media landscape.
It was an exclusive interview with BBC Top Gear presenter Jeremy Clarkson that put the web-based local news site on the map, but from the outset it had a loyal local following in its target market of West Oxfordshire.
There are already rumblings that the Prime Minister has his eye on Witney TV as a possible model for local broadcasting. David Cameron happens to be the local MP.
One of Witney TV's founders, freelance photographer Barry Clack, has an established working relationship with David Cameron, and started our interview by telling me the idea for Witney TV came to him while covering the General Election count.
A question-and-answer session between viewers and the PM is planned for next month and Barry Clack also reveals that the Culture Secretary, Jeremy Hunt, has been in touch in relation to the local TV consultation.
"It's nice to have this idea, like Jeremy Hunt says, about having these small TV stations appear, but in reality anybody can do it," Clack tells me.
"There is no hard-and-fast rule and it's not hard to do," he adds. "If it's of interest, people will watch."
As for traditional local news:
"Why would you buy a newspaper that has news from a week or two weeks ago when minutes after the event you can read about it on some internet forum? We are bridging the gap. We're about a week old in our oldest news item. We could be as quick as a day turning it round and that's what people want. They don't want instant delivery - they just want accurate, fast delivery."
And it can be done on a shoestring - relatively speaking. Since May, Witney TV's cost its founders £11,000 maximum.
Most of the money's been spent on kit (its Sony NX-5 cameras cost £3,000 each), but the bill includes petrol and refreshments for interviewees. Barry Clack likes to sit down over a cup of tea and a cake for a pre-interview chat.
"We've not spent a huge amount and we've not had a huge amount of advertising come in, but it just goes to prove that you can do it. You don't need massive resources; you don't need a big studio; you don't need a big outside broadcast vehicle. You can just do it - and as long as it's done well people will watch and that's what's important."
