The Media Standards Trust and BBC College of Journalism held this lively debate at the Royal Statistical Society on the quality of journalism in the UK.
The motion: "This house believes news articles based on press releases should be marked 'advertorial'."
For the motion: Chris Atkins, Director of the films Starsuckers and Taking Liberties, and James Randerson, the Guardian's Environment and Science News Editor.
Against the motion: Trevor Morris, former chief executive of the Chime Communications PR Group and author of PR - A Persuasive Industry, and David Higgerson, Head of Multimedia at Trinity Mirror.
The event was chaired by Fiona Fox, Director of the Science Media Centre.
