Main content
Anthony Reuben
is head of statistics for BBC News
Blog posts in total 3
Posts
How to commission a poll
Here are some key questions to ask yourself - before you ask people to ask other people your polling questions.
Sexy surveys: Five questions to ask before you buy their top line
The source, the questions asked, the sampling and the methodology behind a survey all need to be checked before a journalist decides if there’s a story in it.
Numbers in the news get a fresh pair of eyes
The weight of number-based news arriving in the inboxes of journalists can be overwhelming, and the impact of a statistic in a story can be huge. Before we report it we have to be confident it deserves that impact.
