How much of the cost of your mother's day card goes to charity?

The answer can be one hundred per cent. Today, Rob Jenkinson, from Old Windsor, was telling me about the Sreepur village project in which he became involved, back when he was a British Airways pilot. This picture shows the women of Sreepur making the greetings cards he hopes will make a difference to their whole lives.

Do you remember the BA stewardess, Pat Kerr, who became famous in the 80s for getting the whole of British Airways behind her idea to build and support a children's village in Bangladesh. Rob says that, at the time, he was a rather bored shuttle pilot who spent too much time waiting for his next shift. So he got involved and it has now taken up his whole life!

Sreepur, where the children's village is based, has a local tradition of paper making. Rob's idea is now to turn their paper making and card making gifts into a thriving village industry, providing "Fairtrade" jobs for local women. Now they want to get onto the cards market - and not just for Christmas cards.

If you want one of their lovely mother's day cards, they guarantee they'll get it to you in plenty of time - visit them online. They say every single penny - that's one hundred per cent of your money - will go directly to the charity.