Even classical musicians nowadays have to be sexy!

Years ago, you could be a huge classical star and still look like Yehudi Menuhin. Nowadays you have to look like a bankable, marketable star with Hollywood style charisma and a tabloid private life. As if it's not high pressure enough just being a brilliant concert musician!

Today I met a young man who clearly fits the bill already. He's Yuki Ito, a 21year old cellist from Japan, who has just won the International String Competition in the Windsor Festival. He dedicated his prize-winning performance to his fellow country men in Japan, still suffering from the tsunami. He said his grandmother in Tokyo felt the quake and was shocked. Yuki will be back in Windsor in September playing the Dvorak cello concerto as part of the Windsor autumn festival