I’m Clare Hudson, Executive Editor of the BBC Homepage and now, the newly launched BBC+ app. My colleague Phil Salt has written about the development of BBC+ and in this blog, I’m going to talk about what content users can expect to find if they download the app.
BBC+ provides a single place from which users can access the best articles, clips and programmes from the BBC. Content is timely, relevant and topical and features a snapshot of the day’s events, themes, topics and people in a way that’s personal to users because they’ve chosen what they are interested in seeing. In each collection of interests is content, handpicked by editors, from right across the BBC that updates regularly throughout the day. Collections, titles and images will guide the users to things that they can relate to.
The team that curates BBC+ also curates BBC Homepage. Some of the collections on offer in BBC+ have been on the homepage since launch but following feedback from users during a trial we ran last year, we devised several new collections for BBC+ that reflect a more specific range of interests than, say, ‘lifestyle’ or ‘sport’. So users will now be able to choose from collections such as Mind and Body, Faith and Philosophy, Love and Relationships, Family and Parenting, and The Week In Sport. Each collection features a mix of formats, genres, BBC brands and BBC talent and has its own tone of voice.
In the next few months, we’ll be launching new collections that reflect mood, time of the day or week as well as events and seasons. Earlier this year on Homepage, we published collections of Glastonbury highlights chosen by Radio 1’s Clara Amfo and Radio 2’s Jo Whiley. Later this year, look out for a collection of musical highlights compiled by a presenter or artist appearing at this year’s Proms. As we learn more about what users are interested in, we’ll be working on new topics, some in collaboration with other teams such as 5 Live In Short, BBC Sport and BBC Three.
If you’ve got any comments and suggestions, please let us know below
Clare Hudson is Executive Editor, BBC Homepage
- The BBC+ app is now available for download at Google Play (Android) and iTunes (iOS)
- Read also BBC+ & the Mobile Application Framework
