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A decade of BBC Digital

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Jana BennettJana Bennett|17:16 UK time, Wednesday, 9 December 2009

446adultseason1.jpgAs we head into the next decade and decide what to call it (I never liked the 'noughties'), it's worth looking back over the last 10 years.

Hard to believe, but at the beginning of the decade we didn't have any digital channels as viewers would recognise them today. We'd launched fledgling channels BBC Choice and BBC Knowledge but, editorially, they bore little resemblance to today's BBC Three and BBC Four. We weren't supporting the digital channels in a way that would help them become as loved as our terrestrial channels. And we hadn't yet launched either of our children's channels.

We decided to make them mixed genre, to distinguish them in the multi-channel world. As a result CBBC, CBeebies, BBC Four and BBC Three reflect the Reithian principles and audiences obviously appreciate this.

This year it was fantastic to see that 18.5 million 16-34 year olds tuned in to watch our Adult Season on BBC Three. These programmes explored what it means to be a young adult in Britain today and showed that this age group appreciate challenging innovative TV that offers them more than wall-to-wall reality.

BBC Four has had a record year too without compromising its mission to provide the very best cultural and arts television, while the pillars of BBC television's output, BBC One and BBC Two, remain creatively vital. BBC One really comes into its own at Christmas and a blockbuster schedule has become as much a part of the British family Christmas as turkey and all the trimmings.

And capping such a triumphant decade is, of course, the iPlayer. Because it's available on so many different platforms (it's just launched on Freesat, by the way), it's also bound to relieve the tension in any families with a potential to fight over the remote.

Meanwhile Freeview passed another milestone this week and is now in over 10 million British homes - an important achievement for the BBC and its partners in digitally enfranchising the population without the need for them to pay a subscription.

No doubt before the next decade is out the days when everyone watched non-HD broadcasts will also be a quaint memory...

For a fuller exploration of our record-breaking year it's worth visiting the BBC Press Office site or this article on the Broadcast website, but for now, no matter how you choose to mark the end of the year, and indeed the decade, I wish you and your friends and families a peaceful and relaxing Christmas.

Comments

  • Comment number 1.

    1.The 100th year of the 20th Century and last year of the 2nd Millennium was definitely and indisputably 2000.



    2.The 1st year of the first decade of the 21st Century and of the 3rd Millennium was definitely and indisputably 2001 - obviously. The clue is in the number '1'.



    3.The 10th and last year of the first decade of the 21st century will be 2010 - obviously. The clue is in the number '10'.



    4.The last day of the first decade of the 21st century and 3rd millennium will definitely and indisputably be December 31st 2010.



    There is a concerted effort by the BBC and other major media players to deny these facts for cynical commercial branding and packaging purposes. This is an abuse of their position of information stream control domination.



    Clear thinkers will ignore them and respect and express true and honest chronological facts and conventions.



    Rage Against The Machine!

  • Comment number 2.

    Let us hear NO MORE LIES FROM THE BBC trying desperately for commercial, face-saving and mass mind-control reasons to persuade us, contrary to the FACTS, that the first decade of the 21st Century can somehow be ended a year short and before 31.12.2010.

  • Comment number 3.

    According to this poll the majority of people KNOW full well that the first decade of the 21st Century began with the 1st year - 2001 and ends with the 10th year - 2010 :



    https://management.about.com/gi/pages/poll.htm?linkback=http%3A%2F%2Fmanagement.about.com%2Fb%2F2009%2F11%2F25%2Fwhen-does-the-decade-really-end.htm&poll_id=9160570248&poll=2



    The BBC is clearly out of step not only with reality but with the majority who know the true score.



    The BBC Charter does not include repetitive lying in its remit.

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