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Final chapter in the election story?

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Its being reported that 36% of voters are still making up their minds where to put their cross on 6 May. Maybe we can help.

Since the election was first called on Tuesday, 6 April, the 5 live election story has been bringing our listeners the radio debate online. Pulling together audio with politicians, pundits and the public broadcast on 5 live, listener comments made on 5 live Connect and news stories, the election story allows the user to hear and review what the different parties think about the key issues.

There were times during the final couple of weeks leading up to the launch of the election story that I didn't like the whizzy flash tool very much. It kept me awake at night, it seemed to be fraught with complications, and as fast as one thing was solved another would creep out from under the carpet with an evil grin as if to say - "you're not getting rid of me that easily."

I suppose it's like giving birth. Once it was live all the anxiety, pain and long hours leading up to its birth were forgotten, as I looked at it and cooed. It was a proud moment, made more so when it started to grow as more content was loaded into it daily and it became the audio story of the election on 5 live and across the BBC.

The election story was a team effort between 5 live and magneticNorth, our production partners in Manchester. We are looking forward to becoming neighbours in the future. The succes of the election story has been achieved by working alongside News Online and elsewhere across the BBC - Radio 1, Radio 2 and the Today Programme. We've linked to other fantastic online digital offerings who have returned to the favour.

Since its launch it's garnered more press than anything 5 live Interactive has ever done. In the week of launch, 5 live's unique users increased by 22% with audio on demand seeing an 18% rise. But more importantly, I believe it to be an excellent historical resource of what's been hailed by some as one of the closest election races in Britain for decades. What's more, if we all awake on 7 May and we have a hung parliament, then there's the flexibility to keep the story running. We can add more content to the rich tapestry of colour that's already there to reflect not just the election campaign but also the immediate election aftermath.

So if you're one of the 36% who's yet undecided about who to vote for on Thursday, you may want to visit the 5 live election story to listen again to the different party views on the issues relevant to you.

Kate Darlington is a senior producer at 5 live. She's responsible for overseeing the election story.

Comments

  • Comment number 1.

    Kate:



    I hope that this coming Thursday night (Friday Morning) will be the final chapter; But, I am still skeptical with all due respect to the ending of the election story....



    (D)

  • Comment number 2.

    You sound pleased with it all Kate. The only drawback to your whole output is the very slanted pro-Labour presenters, comedians and journos who actually make it hard to listen to any of the output without feeling just a teensy bit annoyed. The fact is, there are several other parties and I just don't think the others get a fair crack of the whip because whatever they say, they are faced with callers who are chosen by the producer's screener and journos who are quite obviously Labour biassed. It does get annoying when you want to hear the other side and the person is being derided or put down by yet another luvvie.

  • Comment number 3.

    Thank goodness for Radio Four, BBC1 and Sky. Twenty minutes of Vicky reading out texts from listeners in the middle of the night was enough to prove that dumbing down is alive and kicking in Radio Five Live.

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