PlaceDistribution

Where a product is sold is crucial to the success of a business. Key decisions have to be made in order to achieve the best place for the business.

Part ofBusiness managementManagement of marketing

Distribution

Most products have to be transferred from the manufacturer to the retailer before they can be sold to the customer.

Road

Transporting goods by vehicles eg truck, van and bike on roads and motorways. It is flexible and cost-effective for short to medium distances, allowing for door-to-door delivery and access to areas that other methods can't reach.

AdvantagesDisadvantages
One of the cheapest methods of transportingLarge products difficult to transport
Door-to-door delivery
AdvantagesOne of the cheapest methods of transporting
DisadvantagesLarge products difficult to transport
AdvantagesDoor-to-door delivery
Disadvantages

Rail

Moving goods via trains on railway tracks. Rail transport is suitable for large quantities over long distances, offering a good balance between cost and speed, especially for heavy or bulky items. Rail transport normally relies on road distribution to get goods from station to final customer.

AdvantagesDisadvantages
Can transport large volume of goodsStations not always close to businesses or customers
AdvantagesCan transport large volume of goods
DisadvantagesStations not always close to businesses or customers

Air

Delivering goods via aircraft. Air transport is the fastest method for long distances, ideal for high-value, time-sensitive goods, but it’s typically more expensive compared to other options.

AdvantagesDisadvantages
Quickest way to transport goods to worldwide destinationsVery expensive
Large items cannot be transported by air
AdvantagesQuickest way to transport goods to worldwide destinations
DisadvantagesVery expensive
Advantages
DisadvantagesLarge items cannot be transported by air

Sea

Shipping goods by cargo ships across oceans and seas. This method is ideal for large volumes of goods over long distances, offering cost-efficiency for bulk transport, but it's slower than other methods.

AdvantagesDisadvantages
Can transport large volumes in container shipsVery slow and time consuming
AdvantagesCan transport large volumes in container ships
DisadvantagesVery slow and time consuming

Some products, such as software products can be downloaded directly to the customer from the internet. 3D printing is opening up the possibility of product delivery by the internet too.