Product differentiation
A The range of different products a business sells. can be analysed using the A diagram that allows a business to analyse its product portfolio or product mix..
Star products have a high market share in a fast growing market.
Cash cows have a high market share in a slow growing market.
Question marks or Problem children products have a low market share in fast growing markets.
Dogs are products with a low market share in slow growing markets.
Firms with just a few items in their The range of different products a business sells. – or who have all their products at the same stage in the The four stages a product goes through in a market - launch, growth, maturity and decline. – are in the dangerous position of having all their eggs in one basket
. Such firms may prioritise broadening their product range.
