Promotion
Promotion makes customers aware of a product or service
Businesses use promotion methods to make customers aware of their products and services. Promotion methods are highly competitive and usually expensive.
Manufacturers need to promote their products to retailers to encourage them to stock their products. This is known as ‘into the pipeline promotion’.
Retailers then need to promote the product to customers to encourage them to buy the product. This is known as ‘out of the pipeline promotion’.
Into the pipeline promotion is offered by manufacturers to retailers and out of the pipeline is offered by retailers to customers
