Into the pipeline
Point of sale displays
A marketing display designed to attract customers to buy something at or near where they would pay for it, eg at a supermarket checkout. are found at the checkout, for example at supermarkets. The A marketing display designed to attract customers to buy something at or near where they would pay for it, eg at a supermarket checkout. is most commonly designed to attract the customer to products that are new, for example the latest DVDs, books or video games.
These materials are often offered for free to the retailer if they agree to stock the business's products.
Sale or return
An arrangement by which a purchaser takes a quantity of goods with the right of returning surplus goods without payment. is offered by manufacturer to retailers to reduce the risk for the retailer of stocking the manufacturer's product. This method of promotion gives the retailer the right to return any stock that they do not manage to sell. This will encourage retailers to stock products that are new as they are able to return them if they do not sell.
Dealer loader
A reward given to retailers to encourage them to buy a minimum amount of products. is when the manufacturer will offer the retailer extra goods if they purchase a certain quantity of an item. For example, six boxes for the price of five. This will encourage retailers to purchase a higher quantity of stock from the manufacturer.
Promotional gifts
Manufacturers can provide retailers with promotional gifts for customers to encourage the sale of their product and attract customers into the retailer. For example, a food company could provide branded bowls with the purchase of selected cereals.
Staff training
Some manufacturers provide retail staff with training. This will increase their knowledge of the product therefore increasing the chance of sales. This will benefit the retailer as their staff are able to give a higher level of customer service due to the training provided.
