Positive physical environments
Keeping premises clean and tidy ensures a positive experience for customers
The following processes can be completed to ensure the physical environment gives a positive experience for customers:
- premises should be clean
- layout of the stores are easy to navigate
- design of the premises should convey the image of the business
- eye catching displays
- appropriate parking and toilet facilities
A company website should be easy to navigate
The same is true for company websites:
- the site needs to be easy to navigate
- products should be clearly displayed with key information
- key information about the company and customer service should be clear and findable
- customers should be able to contact the company
- the design should use colours, text and images that reflect the business
