| You are in: Entertainment | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Tuesday, 29 October, 2002, 14:28 GMT Digital debut for Asian Network ![]() Adil Ray is one of the network's leading presenters The BBC's fourth digital radio station took to the air on Monday, when the Asian Network launched nationwide. The station has been available in the Midlands and north of England on medium wave since the mid-1990s, but it started broadcasting on digital radio at 0900 GMT when Sonia Deol launched her new mid-morning talk show. It joins Five Live Sports Extra, 6 Music and 1Xtra in the BBC's digital audio broadcasting (DAB) portfolio, and can also be received through digital television and the internet. The Asian Network is aimed at second and third generation Asians, and broadcasts a mix of speech and music, with station head Vijay Sharma describing it as "a one-stop shop for daily national news, top international stories, big consumer stories, and music ranging from the latest in British Asian sounds to old favourites".
BBC radio and music director Jenny Abramsky said: "The Asian Network has already done sterling work at a local level. By going digital we have the opportunity to make it a national network available to the whole Asian community - almost half of whom live in London and the south east." Sonia Deol, who joins the station from BBC London, wants her show to appeal to as wide an audience as possible. "We broadcast in English, so why a non-Asian person would obviously be a non-listener is beyond me," she told BBC News Online.
Bhangra star DJ Ritu has a weekend show, while Bollywood expert Maz Khan will have an entertainment new show. While most of the output is in English, programmes in Hindi-Urdu, Mirpuri, Gujarati, Bengali and Punjabi will feature at night. The BBC is hoping the Asian Network will add to the appeal of digital radio. Take-up has been limited so far - with the cheapest tuners originally costing over �300 - but stocks of a �99 digital set were exhausted when they went on sale on August, and consumers have faced a 10-week wait to get one.
The BBC still has one more digital station to launch, speech outfit BBC 7, which promises classic comedy and drama as well as accessible talk shows for all the family. However, no launch date has yet been set for BBC 7, as producers have spent longer than expected clearing the rights for the older shows they plan to use. Your reaction to the new station Whilst I was living in the North, I was an avid listener to the Asian Network as it showcased the finest Asian music talent. Now that I have moved to London I am very happy that the station is now broadcasting UK wide through the improved listening of Digital radio
Jolyon Curran, California, USA It would be great if the station could host a show which offers asian/bhangra DJs and remix artists (including rappers/MCs who remix bhangra tracks) across the UK the chance to showcase their talent and get some publicity. This would benefit the Asian music industry greatly, as more fresh and original material would be heard across the country. Asian Network needs to recognise that an outstanding number of Asian youths are involved in this kind of work. While its good news for Young Asians, I doubt if this new channel will even consider the needs of 75% of the license paying public, the grey market. These people are the ones who are more likely to be in favour of the license fee remaining and yet the BBC seems to have forgotten them altogether. Classical music, intelligent documentary (not fly on the wall), intelligent live debate (not the vacant stuff like Jerry Springer or Trisha), and more British comedy, can't be hard can it?
Vineet Khare, India It's nice to see that Asia are doing their thing on the radio. |
Internet links: The BBC is not responsible for the content of external internet sites Top Entertainment stories now: Links to more Entertainment stories are at the foot of the page. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Links to more Entertainment stories |
![]() | ||
| ---------------------------------------------------------------------------------- To BBC Sport>> | To BBC Weather>> | To BBC World Service>> ---------------------------------------------------------------------------------- © MMIII | News Sources | Privacy |