| You are in: Entertainment | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Monday, 28 October, 2002, 11:35 GMT Keeping out of the ghetto ![]() Sonia Deol hosts the station's morning show
Another chapter in the BBC's radio revolution gets under way on Monday, with the nationwide launch of the Asian Network, and presenter Sonia Deol is one of the shock troops leading the way. She is the station's mid-morning presenter - and the 29-year-old is relishing the challenge of dealing with a national audience for the first time. As she eyes up her new base - a studio at Television Centre in London usually used by Five Live - she tells how she wants her show to be up there with the BBC's best - and pull in as wide an audience as possible. "I want non-Asian listeners, like Nicky Campbell gets and other mainstream shows. They don't say 'we're for white callers only' and I won't say we're for Asian listeners only," she says. "They want a diverse audience and so do I."
But Monday sees the network get a revamp as it goes national on digital radio. As well as the "huge challenge" of taking on new areas such as London, Deol wants to smash a few misconceptions about the station and the wide range of communities it aims to serve. "That whole 'Asian community' thing - that's something I really want to dig into," she says.
She is adamant about pulling in a wide range of listeners. "We broadcast in English, so why a non-Asian person would obviously be a non-listener is beyond me. It's good to be interested in different cultures." London star The station's HQ remains in Leicester, but Deol - in her second stint at the station after spending four years there in the late 1990s - is relishing being the station's London representative. "It's easier to get the big names in London than it would have been in the Midlands - before we'd been seen as a branch of local radio," she says.
Big names confirmed as guests so far range include a range of entertainers - Lagaan film star Aamir Khan ("the Tom Cruise of Bollywood"), the cast of Bombay Dreams and musician Bally Sagoo. And hard news will feature prominently. Suhkdev Reel, the mother of Ricky Reel, a student who drowned after a racist attack in 1997, will be a guest, as will Satpal Ram, who served 16 years in prison for murder after killing a man. He says he was defending himself against a racist attack and wants to clear his name. Clout Deol - who started her career at London commercial station Sunrise - says being part of the BBC gives the Asian Network the clout that commercial stations cannot match.
"I've worked in commercial stations and there's no resources there - their main output is music and light entertainment, while we want to be more thought-provoking." Deol's progress is shown by her parents' pride in her career - as a teenager in Birmingham, her parents could not believe she could make a job out of her hobby. "There were no Asian presenters then - so how could they?" she adds.
"Princess Diana would be my ideal guest if she was still alive, but now it'd have to be the Queen," she says. "With all her children's marriage breakdowns, and Prince Philip's gaffes - she would just be great." |
See also: 06 Aug 02 | Entertainment 28 Oct 02 | Entertainment Internet links: The BBC is not responsible for the content of external internet sites Top Entertainment stories now: Links to more Entertainment stories are at the foot of the page. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Links to more Entertainment stories |
![]() | ||
| ---------------------------------------------------------------------------------- To BBC Sport>> | To BBC Weather>> | To BBC World Service>> ---------------------------------------------------------------------------------- © MMIII | News Sources | Privacy |