 Breath tests were introduced in Guernsey in March |
Guernsey motorists are being targeted by a new hard-hitting campaign. A joint initiative between the island's police and drug strategy group is aiming to cut the number of drink drivers this Christmas.
The focal point is a large billboard at the Weighbridge roundabout in St Peter Port which shows a crashed car with a powerful slogan.
Posters and beer mats with the anti-drink drive message will also be appearing in pubs around the island.
The use of roadside breathalyser tests were introduced for the first time in Guernsey in March this year.
Police were also given the power to arrest motorists who refuse to be tested with the new equipment.