1971: The art of pop promotion
"The general public won't be hyped very easily."
Frank Zappa, Muff Winwood and Alan Whitehead, among others, discuss their experiences of the music business.
While the British Market Research Bureau (BMRB) give an insight into how they compile the singles chart in 1971.
Originally broadcast on Anatomy of Pop - Is It All A Con? on the 24 January 1971.
