 | You are in: Stoke & Staffordshire Features » |
2002
The story of a 100 year-old Staffordshire passion.. | |
|  | | A drop of the black stuff does you no harm.... does it? |
| | Marmite - Staffordshire born, Staffordshire bred.
Made in Burton, it's 100 years old this year (and some say it tastes like that!).
But some say it's the food of the Gods.
Read on... |
|
:: Add to this page» | Do you know of any other Marmite stories?
Contact us |
:: Have your say » | What do you think of Marmite? Send us your opinion...
Have your say |
:: Do you photo?» | We always need pictures. Do you have any relevant pictures you can let us use? | |
:: Facts » | A jar of MARMITE can be found in 25% of UK homes
MARMITE sponsored the British Olympic team in 1956
In 1984 the metal lids were changed to yellow plastic - to a public outcry! |
:: Seen a mistake?» | We're only human - we make errors.. if you see one, or there's a broken link...
Please tell us |
:: Have your say » | What do you think of this story? Send us your opinion...
Have your say |
| | Angela Frain gets all uuuuurgggghhhhh about Marmite.. but you also tell us too how much you love the stuff.
Not many things in the English language can produce so much love from some and a hate from others. One of these is ‘Pop-Idol’ - another of these is most definitely (for me) - ‘Marmite.’
I fit into the 'hate' category and truly believe the only practical use for Marmite is to keep cats off the garden or to lag pipes. The idea of spreading it ‘t-h-i-n-l-y’ onto toast is more than my taste buds could possibly stand.
Well - I could be wrong of course, because Burton's Marmite factory is officially celebrated it's one hundredth birthday this year (on June 13th to be precise).
On the day itself, the 260 employees received limited edition gold coloured jars in a commemorative box.
And, so far this year, the factory's production has been increased by 12 per cent to cope with demand, making over 12 million jars!
So as Marmite-eating fans tell me, it’s "My Mate. Whose Mate? - My Mate, Marmite.", and on this occasion - I’ll agree to disagree and join in the celebrations for Marmite’s 100th birthday.
Staffordshire and Proud - of Being a Beer By-Product
TV Times
There have been 3 TV ads this anniversary year | First is set in a Freak Show in Blackpool, in 1902.
Second is set in 1950 on Mount Everest.. desperate climbers decide whether to eat the black stuff.
Final ad features the children's television character Zippy - and his breakfast! |
Since 1902 Marmite has been produced locally in our own Staffordshire, just a stone’s throw from the Bass Beer brewing factory in Burton-on-Trent. And that is no coincidence - Marmite contains a beer yeast by-product rich in many vitamins including Vitamin B and folic acid. A longstanding British institution, soldiers posted abroad in the Second World War were sent gallons of it to keep their strength up.
Looking, smelling and, yes, resembling meat extract, Marmite (unlike it’s cousin ‘Bovril’) is 100% vegetarian and has virtually no fat - so is ideal for that slimming diet. The paste can be put on toast or sandwiches or added to casseroles and hot pots for added flavouring.
To celebrate a century of production the company is not missing the opportunity to get Marmite to a new generation of squirming faces by launching Marmite flavoured crisps (double yukkk!!!), and, for the yeast extract gourmet - three new limited edition jars.
As Marmite themselves proclaim in their latest publicity campaign you’ll either "love it or hate it". With one hundred and eighty thousand jars leaving the Burton factory every day - somebody, somewhere must love it.
Come on now! Name names!
Thanks Angela. Now, as she says, it's your turn.
Own up. Who likes it? Who hates it? and why? See our Marmite Passion & Reaction pagefor our lovers & haters - and add your own comments.
| | | |
|
| |  | BBC Stoke and Staffordshire
Cheapside
Hanley
Stoke-on-Trent
Staffordshire
ST1 1JJ
tel: (+44) 01782 221281
e-mail: [email protected] |
| |
|
|
