Ten-man Southend inflicted an embarrassing defeat on Hull manager Peter Taylor at the ground where he began his own playing career.

Jay Smith broke the deadlock with a fine 25-yard shot midway through the first half before Mark Rawle slotted in the second goal after 41 minutes.

Southend's third goal came from a Smith penalty on the stroke of half-time after Andy Holt had brought down Daniel Marney.

The Shrimpers had Tes Bramble sent off following a tussle with Hull's Marc Joseph.

Bramble was adjudged by substitute referee Peter Kirkup to have pushed his opponent in the face.

Kirkup had taken over when Andy Penn limped off in the first half with a pulled hamstring.

Southend: Flahavan, Sutch, Cort, Kelly, Searle, Marney, Maher, Smith, Clark, Bramble, Rawle. Subs: Gay, Belgrave, Salter, Jordan, Thurgood.

Hull: Fettis, Regan, Joseph, Whittle, Holt, Green, Melton, Delaney, Williams, Forrester, Elliott. Subs: Musselwhite, Anderson, Webb, Dudfield, Burton.

Referee: A Penn (W Midlands)